Cases based on the subscription model
Task
To increase online sales through the website
Problems
Low conversion of visitors to buyers due to a lack of targeted traffic and ineffective advertising campaigns.
Solution
Conducting a comprehensive audit of current advertising campaigns and implementing a content marketing strategy, including SEO optimization and targeted advertising on social networks.
Key KPIs
35% increase in conversion, 50% increase in traffic.
Task
To increase the level of customer engagement on the platform.
Problems
Low rates of repeat purchases and interaction with content.
Solution
Development and implementation of a loyalty program, as well as the creation of interactive content (webinars, training videos) to increase engagement.
Key KPIs
30% increase in repeat purchases, 45% increase in interaction with content.
Task
To increase the level of customer engagement on the platform.
Problems
Low rates of repeat purchases and interaction with content.
Solution
Implementation of a remarketing system and automated email newsletters with personalized offers for customers who left items in the shopping cart.
Key KPIs
Decrease in the level of abandoned baskets by 25%, increase in sales by 20%.
Task
To increase brand awareness and attract new customers.
Problems
Low brand awareness among the target audience and insufficient activity on social networks.
Solution
Launching a large-scale advertising campaign on social networks using influencers and creating viral content, as well as optimizing the content on the site for SEO.
Key KPIs
An increase in brand mentions on social networks by 60%, an increase in traffic to the site by 40%.
Task
To increase the level of trust in services.
Problems
Low level of customer confidence in insurance products and difficulty in understanding services.
Solution
Development of an educational campaign including webinars, articles and video content explaining the benefits of insurance, as well as the introduction of a feedback and rating system.
Key KPIs
An increase in customer trust by 30%, an increase in the number of requests for services by 25%.
Task
To increase sales of cosmetic products through online channels.
Problems
Low conversion from advertising campaigns and insufficient information about products.
Solution
Optimization of advertising campaigns with an emphasis on video reviews of products and the creation of interactive content that allows users to «try on» products virtually.
Key KPIs
A 25% increase in conversion, a 30% increase in sales.
Task
To increase the reach of the target audience and increase the level of sales.
Problems
Limited coverage of marketing campaigns and insufficient activity in the digital space.
Solution
Launch cross-promotions with other brands and create joint promotions, as well as enhance your presence on social networks and e-commerce platforms.
Key KPIs
40% increase in target audience coverage, 35% sales growth.
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